Joe Massie -
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Hometown: Liverpool, North West
Trade: Floristry
Competition: WorldSkills 2009, Calgary
Result: Bronze Medal
Qualifications:
* City & Guilds Level 2 National Certificate in Floristry
* Level 1 & 2 Balloon Art
Employer: SpringBank Flowers
Ambition
I want to have my own business, teach, be published, own a floristry school and my own brand
of products.
What made you get involved in competitions?
I always like to feel that I’m progressing and developing, so entering competitions was a
vehicle of self development. I wanted to succeed, and competitions were a method of getting my name
and my work out there, receiving feedback from the experts, learning new techniques and developing
my skills - both technically and personally.
Personal achievements
Achieving 9th place in Eurofleurs August, 2008. 2nd place the Bridal Bouquet category
and “surprise task” category. I was the youngest competitor there by 3 years, and achieved the
highest place the UK has ever had.
- When I was 16 I was nominated by the Young Enterprise company as the most enterprising student
in my borough
- Winning ‘Best Young Florist’ at the RHS Chelsea Flower Show 2009
Something we didn’t know about Joe
A while ago I crashed my beloved Micra at 70mph on the M6 motorway in rush hour traffic. I
swerved over 3 lanes of traffic, rolled my car, skidded between two metal sign posts and ended up
in an embankment full of frozen water, which then was flooding into the car. I didn’t have a
scratch!
More people
Luminar Leisure, in partnership with Aspire Loughborough College
National Training Awards Winner, 2009
