Past WorldSkills team member competes at Eurofleurs
July 19, 2010
WorldSkills, UK Alumni member Joe Massie
WorldSkills, UK Alumni member Joe Massie will be flying the flag for Britain this week as he
joins some of Europe’s most talented florists to compete at Eurofleurs 2010, taking place at RHS
Tatton Park, Tuesday 20 – Friday 23 July 2010.
Watch Joe’s official BBC Two interview where he explains what it's like taking part in competitions.
Eurofleurs, held every four years, brings together the highest standards in competitive floristry for under 25s in Europe and gives competitors the opportunity to showcase their craftsmanship and skill on an international platform.
In pursuit of the top prize, Joe, 22, from Liverpool, along with his fellow competitors will be set five floristry tasks, all themed around the concept of ‘Art of Tatton’. Each task will enable competitors to demonstrate their creative and technical abilities. The competition will be judged by members of the UK Floristry Judges Guild and representatives from FLORINT, the international organisation of florists.
Often referred to as the most talented florist of his generation, Joe previously represented the UK as a floristry competitor at WorldSkills Calgary in September 2009, where his fantastic performance saw him achieve a bronze medal. Joe has also achieved an impressive total of six gold medals at other national competitions, including RHS Chelsea Young Florist of the Year which he won consecutively in 2009 and this year (May 2010).
Speaking about Eurofleurs, Dennis Van Wonderen, events director for the BFA, commented: “ Winning this competition is the highest accolade that a young florist can achieve, so the rivalry will no doubt be intense. However, Eurofleurs is all about bringing together the international floristry community to grow and share ideas, so it’s an amazing opportunity for everyone taking part.”
Eurofleurs will take place the day before the RHS Tatton Show opens to the public. Visitors will be able to see all contestants’ work, displayed within the British Florist Association (BFA) marquee.
Ends
For more information:
Contact tom.york@ukskills.org.uk
